500
International interviews for AutoScout
An international market research project with 500 completed interviews, combining planning, consistent interviewing, international coordination and reliable registration.
International market researchLead generation, customer contact and market research
More conversations.
More appointments.
More growth.
LeadLeader connects organisations personally with potential customers, business decision-makers, consumers, healthcare professionals and research participants. With more than thirty years of commercial experience, we turn every campaign into a focused approach.
- Personal
- Focused
- Committed
- Multilingual
What we do
Real conversations. Concrete results.
No anonymous mass outreach, but relevant conversations with the right people. We listen, qualify and work towards a valuable next step.
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B2B lead generation
We reach directors, buyers, IT leaders and other decision-makers. Interest, need, authority and timing are discussed in advance.
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Customer contact
From telephone acquisition and customer reactivation to inbound telephony, overflow and peak cover. Every contact receives professional attention.
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Market research
Recruitment, screening and scheduling of consumers, patients, medical specialists and senior professionals for interviews and focus groups.
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B2C & D2D
Personal follow-up of consumer leads and focused projects on location, including energy, home improvement, gardens, pools and outdoor living.
View B2C & D2D →Experience behind LeadLeader
Built through strong brands, international projects and businesses.
The expertise behind LeadLeader comes from more than thirty years in sales, leadership, telecom, energy, retail, customer contact and market research. That experience was built in employment, entrepreneurship and project-based collaborations.
This includes work for or around organisations such as Heineken, Unilever, the European Union, AutoScout, Ziggo/UPC, United Fashion Outlet, PowerNOC/Domoti, Atechpro, Buytenryck, TEX-MR, Medicys and M3 Global Research.
HeinekenUnileverEuropean UnionAutoScoutZiggo / UPCErnst & YoungTEX-MRM3 Global ResearchAtechproBuytenryckPowerNOCUnited Fashion Outlet
Projects in practice
From 500 international interviews to conversations with AI decision-makers.
Our experience covers large-scale research projects as well as specialist campaigns where quality and a personal approach matter more than volume alone.
Current project
Senior AI research for Ernst & Young
Reaching senior professionals involved in generative AI, including leaders in technology, finance, risk, innovation and strategy at large organisations.
Executive recruitment & interviewsHealthcare
Medical and healthcare audiences
Experience finding, informing and screening patients, healthcare professionals and medical specialists for interviews, focus groups and international research.
Recruitment, screening and schedulingInternational
Online interviews and Zoom projects
Participants are approached personally and scheduled carefully for online interviews and focus groups. Clear communication helps reduce drop-out.
Multilingual and cross-borderOur industries
We speak the language of your market.
A technical director expects a different conversation from a consumer considering a swimming pool. A doctor needs different information from a business owner looking to reduce energy costs. That is why we tailor the message, questions and follow-up to each audience.
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Energy & sustainability
Business energy, heat pumps, solar panels, biomass and battery storage.
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Garden & outdoor
From first inspiration to a well-prepared showroom or on-site appointment.
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Healthcare & research
Patients, specialists, professionals and other specific audiences.
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Business services & IT
Decision-makers in technology, AI, finance, risk and growth.
More information →How we work
From objective to measurable result.
Every campaign starts with a substantive intake. We then work with clear selection criteria, personal conversations and transparent feedback.
01
Objective and audience
We determine who you want to reach, why and when a conversation is successful.
02
Proposition and preparation
We translate your offer or research into a clear and credible story.
03
Conversations and qualification
We listen, ask questions and test need, fit, timing and authority.
04
Scheduling and optimisation
We plan next steps, report reactions and continuously improve the approach.
International entrepreneurial experience
A year in Istanbul. More than thirty years in commerce. One belief: growth starts with a real conversation.
Founder and Commercial Lead Marthin Henken has more than thirty years of experience in entrepreneurship, sales, management and business development. His career spans telecom and energy, retail, business services and international market research.
He lived and worked in Istanbul for a year in telemarketing. That period underlines what remains at the heart of LeadLeader: people and markets differ, but genuine attention, good preparation and relevant conversations work everywhere.
Technology helps with selection, planning and reporting. The difference is ultimately made by people who build trust, recognise needs and turn commercial opportunities into concrete next steps.
Frequently asked questions
Clarity before we start.
Does LeadLeader only work for large organisations?
No. We work for specialist entrepreneurs, medium-sized businesses, research agencies and larger international organisations. Scope and approach are tailored to the project.
Can we start with a pilot?
Yes. A pilot is often the best way to test audience, message, reach and quality before scaling a campaign.
Do you only deliver sales appointments?
No. We qualify leads, recruit research participants, schedule interviews, support customer contact and reactivate existing databases.
Can you find hard-to-reach audiences?
Yes. We have experience with senior decision-makers, AI professionals, patients, healthcare professionals, medical specialists and other specific audiences.
Can projects be international and multilingual?
Yes. International and multilingual campaigns are possible, depending on audience, language, scope and research design.
Get started
Request a no-obligation introduction.
Leave your details. We will discuss your audience, project and desired result personally.